Dynamo by Cowi

As a result we have created the new DYNAMO by Cowi game app, a way for Cowi to raise their brand awareness, to connect with students early on and create value by offering a sustainable working tool. Realise your strengths. Figure out your mission. Form a strategy. And keep track of deadlines. DYNAMO by COWI helps students do exactly that and more. It combines recognised models for teamwork efficiency with mechanics from online role-playing. It’s easy. It’s useful. And it’s fun. Since its launch the application has been downloaded X times and has received multiple 5-star ratings from users around the world.

Services:

Game concept, graphic design, ?

Product:

Client:

Cowi

Technology:

2019

Challenge

A NEW APPROACH TO BRANDING

Finding qualified candidates that will be a great fit for your company is always a big challenge. One way of solving this is to start a meaningful dialogue with your target audience by creating an engaging platform that offers value to candidates early on. Cowi, a leading international consulting group specialising in engineering, environmental science and economics, wanted to address this challenge in a new fun way. With a strong focus on creating sustainable projects and a coherence in future societies around the world, it was important for COWI to have their values reflected in the game solution. Aligned with their core values (integrity, respect, independence, professional capability and freedom) we wanted to create a game-based tool that would enable students around the world to accomplish teamwork and feel empowered to help shape projects of tomorrow.

Solution

TEAMWORK: UTILIZING STRENGTHS TO REACH BETTER RESULTS

Using recognised models for teamwork we designed a branded game tool to help students succeed with student projects while enrolled in university. The key message is the importance of great teamwork and how each team member brings value to the table. For this purpose, we built the app DYNAMO by Cowi utilising key elements from online roleplaying such as project set-up, character creation, party generation and matchmaking. The game welcomes students into a parallel universe of superheroes that are ready to take on new missions. Students learn how to identify and utilize their individual skills as they form strategies, execute tasks and complete deadlines. The branded game application is visually engaging, intuitive and easy for students to incorporate in their daily activities which makes it a fun, useful and sustainable working tool.